White fonting:
White fonting is the practice of inserting hidden keywords into the body of an electronic document, in order to influence the actions of a search program reviewing that document. The name white fonting comes from the practice of adding keywords to a webpage, using a white font on a white background, in an effort to hide the additional keywords from sight. [Wikipedia]
Noted in “Job applicants are battling AI résumé filters with a hack,” Danielle Abril, WaPo:
“White fonting” in recent years has garnered renewed interest across social media like TikTok with influencers suggesting that it will make a big difference for job hunters. It’s also ruffled the feathers of many recruiters who have publicly denounced it.
The same people who invented duck decoys, I’m sure.
