Glocalization:
Glocalization merges globalization and localization, allowing products and services to be tailored to local markets while maintaining a global presence. This strategy adapts global offerings to meet local regulations, cultural preferences, and consumer needs, making them more appealing to diverse audiences across different regions.
A common example would be cars that are sold worldwide but adjusted to meet local criteria, such as emissions standards or what side the steering wheel is located. It could also focus on more cultural aspects, such as a global fast-food chain offering geographically specific menu items that cater to local tastes.
Glocalization often includes culturally targeted media and ads to help local audiences accept foreign products. [Investopedia]
A new word for an old concept. I ran across this word on a survey and had to look it up, and shan’t be providing a quote.
