Step 1: Make up a title that has little to do with reality.
Look, this CNN paywalled article, which means I haven’t read it, not being a subscriber, is entitled
The myth of Iran’s invincibility has been broken, and the fallout could be far-reaching
Maybe some Iranian provincials, with little access to the world, harbored that belief – but they won’t be reading CNN. Everyone else knows Iran has strengths, weaknesses, and elements that function as both.
So why the bizarre title?
Because that’s how one garners clicks.
And I view it as offensive and misleading – even as I clicked on the damn article to see which delusion the author may suffer from. (It wasn’t marked as Subscriber-only material.)
Sorry, sorry. I’m feeling cranky this morning. Even NewScientist is making me cranky. I’ll have to write that up, but maybe for tomorrow. Today, I’m crabby about the importance of honesty in communications in an article I haven’t even read. That may fling poo over my purported earnest nature, maybe.
