Here’s a new sign that I suspect won’t last more than a couple of years.
This doesn’t help:
The future Golan Heights village, located near Kela Alon in the western Golan Heights, will be developed on lands belonging to the small Bruchim settlement. Constructed in 1991, the hamlet Bruchim did not succeed in attracting many families. In fact, most of its original inhabitants left over the years. The government now hopes that rebranding the locality will bring new residents. [AL-Monitor]
It takes more than a name – and that of a President teetering on the edge of failure – to make a town a success. Especially in a potential war zone.