Wheatpasted, wheatpasting, etc:
Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters are put up. In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways. [Wikipedia]
Kind of cool, even without context. Noted in “Furor over Trump’s targeting of law firms heats up with court fight and ad campaign,” Ryan J. Reilly, NBC News:
“Big law, stop bending the knee,” reads a poster from the “Big Law Cowards” campaign by the liberal nonprofit group Demand Justice. The group says the ads will be wheatpasted strategically around Washington on Thursday near the locations of the firms that have reached deals with the administration. The group will also have a mobile billboard circulating with ads criticizing the firms, along with a broader digital campaign.
Attention solely focused on making money, as Big Law does, often misses the bigger context. That is, essential strategic thinking at the highest of levels can be missed. Money is all.
