Anemoia:
nostalgia for a time you’ve never known [The Dictionary of Obscure Sorrows]
Nice. Love the definition source name, too. Noted in “J. Crew wants to remember its past. Victoria’s Secret wants to forget.” Ashley Fetters Maloy and Maura Judkis, WaPo:
But lately, 30-somethings for whom a lacy Victoria’s Secret bra and a J. Crew No. 2 Pencil Skirt were a rite of passage into adulthood may be giving the brands a second look, thanks to a wave of publicity about their updates from fashion publications including GQ and Refinery 29. Time has helped, too: Fashion, always cyclical, has returned to the late ’90s and early 2000s aesthetic, which capitalizes on Millennial nostalgia and Gen Z anemoia.
