Cheems:
Doge (often /ˈdoʊdʒ/ DOHJ, /ˈdoʊɡ/ DOHG, /ˈdoʊʒ/ DOHZH[1]) is an Internet meme that became popular in 2013. The meme typically consists of a picture of Kabosu, a Shiba Inu dog accompanied by multicolored text in Comic Sans font in the foreground. The text, representing a kind of internal monologue, is deliberately written in a form of broken English.
Patience!
Since the inception of the meme, several variations and spin-offs have been created, including “liquified Doge”, a variation wherein the dog’s shape is morphed into other animals, and “ironic Doge”, a version where the Doge character is put into ironic and uncharacteristic situations. The ironic Doge memes have spawned several other related characters, often dogs themselves, one of which is Cheems, another Shiba Inu who is typically characterized by a speech impediment that adds the letter “M” throughout its speech. Walter, a bull terrier character who is typically portrayed as liking “moster trucks” [sic] and firetrucks, is another commonly recurring ironic Doge character. These memes are mostly present on subreddits like r/dogelore. One meme which became popular in 2020 was “Swole Doge vs. Cheems”, in which a muscular Doge and a baby Cheems are depicted as something considered better in the past, and its modern version, respectively. [Wikipedia]
Perhaps a trifle incoherent, or at least trivial. Noted in “cheems mindset,” Jeremy Driver, Normielisation:
I call this “cheems mindset”. While it’s a condition that can have fatal consequences during a global pandemic, it also has major implications for wider policy making. In many ways it’s the spiritual enemy of the Iron Maiden Britain concept I outlined in my recent piece for CapX– cheems mindset is the reflexive belief that barriers to policy outcomes are natural laws that we should not waste our time considering how to overcome.
