Algospeak:
Algospeak, also known as Voldemorting or Slang Replacement, is a term that refers to the replacement of keywords and phrases deemed NSFW or not brand-safe according to social media algorithms on platforms like TikTok, Twitch, Instagram and YouTube, among others, as well as online games. The term is a portmanteau of the words “algorithm” and “speak.” The history of algospeak dates back to examples like unalive, which function as a way to write banned and censored words or topics without fear of demonetization or removal. Many examples use symbols and emojis to replace letters and words or simple alternate spellings and phrases. In 2022, the term became more widely known due to the necessity of the practice for marginalized communities as chat and word filters became prevalent online. [Know Your Meme]
Noted in “Internet ‘algospeak’ is changing our language in real time, from ‘nip nops’ to ‘le dollar bean’,” Taylor Lorenz, WaPo:
