If you haven’t heard of The Lincoln Project, here’s their latest political advertising.
The Lincoln Project advertises itself as a collection of Republican NeverTrumpers, including prominent Trump critic and lawyer George Conway, husband of President advisor Kellyanne Conway.
While Lincoln is an important name that associates with important American values held by most American, I think it’s not unfair to suggest that the name may be ineffectual. I might have gone with Rational Republicans, myself. Or maybe Responsible Republicans. Let the other side make the case that they’re the responsible ones, then stomp them into the ground.
And, make no mistake, this is not about the Trump base. He has to betray them in a big & public way before that rock will crack. This is all about appealing to independents to not vote for Trump. In a sense, The Lincoln Project has the same goal as Bruce Bartlett, who reportedly backed Trump to win the nomination way back in 2016. He did so in the belief that the resultant shellacking in the elections would destroy the corrupt heart of the GOP, which could then be reformed without the harmful elements. He had the right goal but the approach turned out to be flawed.
Will The Lincoln Project succeed? If they can reach the independents, then they have a chance. Pound on the facts AND the concept of Responsible Leadership, and, in the context of the facts, does the Trump Administration come anywhere close?
