System 1 thinking is useful when the ladder you’re on is falling over, or the lion bursts through the gate you thought closed.
Otherwise, though, not so much. System 2 thinking is the rational system, System 1 is the speedy fight-or-flight system, often not suited to many of today’s situations. But marketeers know you can be tricked into making bad decisions by engaging that System 1 thinking system, and The Motley Fool’s latest come-on e-mail is an example of this:
I just released a brand-new investor presentation that gives the full story on why NOW is the time to get invested in the cannabis industry.
This presentation is called “Cannabis Countdown: How to Invest in the Coming Marijuana Boom.”
When you click the button below, I’ll share my complete investment blueprint designed to help you navigate the rapidly growing marijuana space, including the name and ticker of one cannabis stock I’m actively watching…
And reveal how you can position your portfolio to benefit from a trend that has already handed some investors gains of 177%, 417%, and 635% in 2018 alone!
This presentation is absolutely free, but the industry is moving so fast, we’re only comfortable keeping it available until midnight tonight!
So, don’t delay! Click the button below to go straight to this exclusive presentation.
I’ve omitted the button in case my reader is the impulsive sort. As we can see here, the idea is to appeal to the acquisitive nature of human beings (look at our winners!), and then scaring them by suggesting this opportunity is going away in less than an hour.
The seasoned investor will shrug and mutter, Yeah, right.. And then walk away.
Just like I am. If maryjane’s going to be a big industry – and, at the moment, the feds still see it as an illegal Schedule 1 drug – it’ll be around for a while and there’ll be plenty of opportunities to make and lose money. Why let yourself be hurried?
And a somewhat more subtle part of this appeal is that the one night only part tends to make the unwary person feel as if they’re part of an exclusive group – and that’s the beginnings of a subtle tribalism. Once you’re part of the group, then you can be milked. Incidentally, this is true of brands in general, such as the Apple brand, but in this case is being part of the group really worth the eventual cost? That’s the part that never comes up.
And that explains why this opening salvo is free.
Yours in wariness.
