psychographic targeting:
At the heart of the debate is psychographic targeting – the directing of political campaigns at people via social media based on their personality and political interests. It is aided by vast amounts of data filtered by artificial intelligence. [“Dark ads pick you out,” Timothy Revell, NewScientist (5 August 2017)]
A practice I find disturbing. We should be given the same political messages in order to have coherent debates about the politics and qualifications of our candidates. And I like the title of the article. Although I also note that NewScientist uses different titles for the same article in print and digital,which is a faint echo of what I regard as a problem.
