As frustrating as it may be to measure American entertainments audiences, just think about these folks, as mentioned in passing on 38 North by Yonho Kim:
Further cooperation between media organizations is critical for any informational radio content delivered to North Korea on storage devises to effectively compete with the video entertainment content now in high demand. North Koreans “are already content with watching South Korean dramas,” in the words of one defector I interviewed. Informational programs that limit themselves to dry facts would quickly lose the interest of their intended audience, a reality that necessitates the incorporation of fun and entertaining elements in the news.
Yep, all you can do is throw in some fun, some information, and toss it over the wall. A few years later, some defector might tell you about your success – or how your program fell like a bad cake.
That’s a tough job.
