Osotua.
LIFE isn’t easy as a Maasai herder on the Serengeti plain in eastern Africa. At any moment, disease could sweep through your livestock, the source of almost all your wealth. Drought could parch your pastures, or bandits could steal the herd. No matter how careful you are, or how hard you work, fate could leave you destitute. What’s a herder to do?
The answer is simple: ask for help. Thanks to a Maasai tradition known as osotua – literally, umbilical cord – anyone in need can request aid from their network of friends. Anyone who’s asked is obliged to help, often by giving livestock, as long as it doesn’t jeopardise their own survival. No one expects a recipient to repay the gift, and no one keeps track of how often a person asks or gives.
— “The kindness paradox: Why be generous?” by Bob Holmes, NewScientist (13 August 2016, paywall)
