Following his initial announcement, the New York Times suggests his chances are low due to competing with fellow Floridian Jeb Bush for the same votes and operatives:
Mr. Bush’s pre-emptive bid to build elite support has denied Mr. Rubio the opportunity to consolidate the center-right wing of the party. Perhaps this wouldn’t be a big problem if Mr. Rubio were a favorite of the conservatives skeptical of Mr. Bush’s candidacy, but the field is full of candidates who are equally good or better fits for many conservative voters.
Scott Walker, who took on unions and won in Wisconsin, is a conservative hero. Ted Cruz is a favorite of the Tea Party. Mike Huckabee is a favorite of evangelical Christians. Then there is a long list of other conservative candidates — like Ben Carson, Rick Santorum, Rick Perry and Bobby Jindal — who might compete for votes.
Harry Enten at the venerable FiveThirtyEight blog disagrees, despite admitting Rubio’s starting off with some low numbers:
Florida Sen. Marco Rubio’s campaign, which officially kicks off Monday, has so far attracted paltry support from Republican voters, according to polls in Iowa and New Hampshire, as well as nationally. He’s down near Chris Christie! Yet, when we talk about him in the FiveThirtyEight office, we usually put Rubio in the top tier, in front of everyone except Jeb Bush and Scott Walker, the two candidates at the top of the polls.
Why? Rubio is both electable and conservative, and in optimal proportions. He’s in a position to satisfy the GOP establishment, tea party-aligned voters and social conservatives. In fact, Rubio’s argument for the GOP nomination looks a lot like Walker’s, and Rubio is more of a direct threat to the Wisconsin governor than he is to fellow Floridian Bush.
And he has this lovely chart:
I think the addition of a few historical figures really helps to understand where the current batch lives.