{"id":894,"date":"2015-05-03T18:12:13","date_gmt":"2015-05-03T23:12:13","guid":{"rendered":"http:\/\/huewhite.com\/umb\/?p=894"},"modified":"2015-05-03T18:12:13","modified_gmt":"2015-05-03T23:12:13","slug":"just-another-little-corner-of-the-internet","status":"publish","type":"post","link":"https:\/\/huewhite.com\/umb\/2015\/05\/03\/just-another-little-corner-of-the-internet\/","title":{"rendered":"Just Another Little Corner of the Internet"},"content":{"rendered":"<p>Sometimes you just have to goggle at what&#8217;s out there.\u00a0 Here&#8217;s <a href=\"http:\/\/www.fundraisingsuccessmag.com\/article\/winners-2014-gold-awards-fundraising-excellence\/2\" target=\"_blank\">Fundraising Success Mag<\/a>, which annually looks at the best fund-raising campaigns.\u00a0 From the 2014 judging:<\/p>\n<blockquote><p><strong>Campaign of the Year<br \/>\n(Also Gold Award \u2014 Multichannel, $10 million and over)<br \/>\nHeal Children, Heal Detroit 2013 Year-End Multichannel Appeal<br \/>\n<a class=\"externalicon applied\" title=\"The Children\u2019s Center\" href=\"http:\/\/www.thechildrenscenter.com\" target=\"_blank\">The Children\u2019s Center<\/a><img data-recalc-dims=\"1\" decoding=\"async\" title=\"Opens in a new window\" src=\"https:\/\/i0.wp.com\/www.fundraisingsuccessmag.com\/common\/images\/icons\/link-off.gif?w=800\" alt=\"Opens in a new window\" \/><\/strong><br \/>\n<em>(Submitted by The Children\u2019s Center)<\/em><\/p>\n<p><strong>The Numbers<\/strong><br \/>\nRecipients: 4,157<br \/>\nResponse rate: 4.2 percent<br \/>\nTotal cost: $9,932<br \/>\nIncome generated: $90,287<br \/>\nAverage gift: $520<br \/>\nCost to raise a dollar: $0.11<\/p>\n<p>I can usually predict the ultimate Campaign of the Year winners by the number of gasps and \u201cwows\u201d I hear as the judges mull over particular entries \u2014 as well as the amount of furious note-scribbling going on. When I heard one of our judges say, \u201cThis gives me chills,\u201d followed by a round of hearty agreement, I suspected we had a winner. And the final judging bore out my suspicions.<\/p>\n<p>The campaign at hand was The Children\u2019s Center\u2019s Heal Children, Heal Detroit multichannel appeal. Powerful imagery of children that balances their beauty and potential with the seriousness of their situation is just the start of the long line of winning elements in this campaign.<\/p>\n<p>Beyond the numbers is the wonderfully consistent messaging that seamlessly carries through the many touchpoints involved.<\/p><\/blockquote>\n<p>Makes me wonder about their audience.\u00a0 Organizations considering doing fund-raising and looking for pointers, partners, and processes?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes you just have to goggle at what&#8217;s out there.\u00a0 Here&#8217;s Fundraising Success Mag, which annually looks at the best fund-raising campaigns.\u00a0 From the 2014 judging: Campaign of the Year (Also Gold Award \u2014 Multichannel, $10 million and over) Heal Children, Heal Detroit 2013 Year-End Multichannel Appeal The Children\u2019s Center \u2026 <a class=\"continue-reading-link\" href=\"https:\/\/huewhite.com\/umb\/2015\/05\/03\/just-another-little-corner-of-the-internet\/\"> Continue reading <span class=\"meta-nav\">&rarr; <\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-894","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/posts\/894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/comments?post=894"}],"version-history":[{"count":1,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/posts\/894\/revisions"}],"predecessor-version":[{"id":895,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/posts\/894\/revisions\/895"}],"wp:attachment":[{"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/media?parent=894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/categories?post=894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/tags?post=894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}