{"id":15287,"date":"2018-04-13T08:31:48","date_gmt":"2018-04-13T13:31:48","guid":{"rendered":"http:\/\/huewhite.com\/umb\/?p=15287"},"modified":"2018-04-13T08:31:48","modified_gmt":"2018-04-13T13:31:48","slug":"being-way-too-proud","status":"publish","type":"post","link":"https:\/\/huewhite.com\/umb\/2018\/04\/13\/being-way-too-proud\/","title":{"rendered":"Being Way Too Proud"},"content":{"rendered":"<p>Yep, this falls into the <em>Lookie what we accomplished!<\/em> category, followed by the slap upside the head. Fred Pearce of <em><strong>NewScientist<\/strong><\/em> (31 March 2018, paywall) has a review of how corporations are trying to take advantage of green-washing, the movement to make what they do sustainable and socially positive. I loved this observation:<\/p>\n<blockquote><p>Pepsi proudly outlined how 27 per cent of its turnover is now in \u201cnutritious\u201d food and beverages that are helping meet the SDGs [Sustainable Development Goals]. \u201cIn sub-Saharan Africa, we provide nutritious food to undernourished people,\u201d said a spokesperson. That left the rather uncomfortable impression that 73 per cent of its products, sold in Africa and elsewhere, are not nutritious.<\/p><\/blockquote>\n<p>I&#8217;m sure <strong>Pepsi<\/strong> can argue that far more than 27% of their output is nutritious, but given that this <em>is<\/em> <strong>Pepsi<\/strong>, it has that piquant flavor of someone falling face first into the pig-sty in their Sunday best.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yep, this falls into the Lookie what we accomplished! category, followed by the slap upside the head. Fred Pearce of NewScientist (31 March 2018, paywall) has a review of how corporations are trying to take advantage of green-washing, the movement to make what they do sustainable and socially positive. I \u2026 <a class=\"continue-reading-link\" href=\"https:\/\/huewhite.com\/umb\/2018\/04\/13\/being-way-too-proud\/\"> Continue reading <span class=\"meta-nav\">&rarr; <\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15287","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/posts\/15287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/comments?post=15287"}],"version-history":[{"count":1,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/posts\/15287\/revisions"}],"predecessor-version":[{"id":15288,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/posts\/15287\/revisions\/15288"}],"wp:attachment":[{"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/media?parent=15287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/categories?post=15287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/tags?post=15287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}