{"id":10958,"date":"2017-08-14T08:03:57","date_gmt":"2017-08-14T13:03:57","guid":{"rendered":"http:\/\/huewhite.com\/umb\/?p=10958"},"modified":"2017-08-14T08:03:57","modified_gmt":"2017-08-14T13:03:57","slug":"word-of-the-day-199","status":"publish","type":"post","link":"https:\/\/huewhite.com\/umb\/2017\/08\/14\/word-of-the-day-199\/","title":{"rendered":"Word Of The Day"},"content":{"rendered":"<p><em>psychographic targeting<\/em>:<\/p>\n<blockquote><p>At the heart of the debate is psychographic targeting \u2013 the\u00a0<a href=\"https:\/\/www.newscientist.com\/article\/2131660-uk-government-watchdog-examining-political-use-of-data-analytics\/\">directing of political campaigns at people via social media\u00a0<\/a>based on their personality and political interests. It is aided by vast amounts of data filtered by artificial intelligence.\u00a0[&#8220;<a href=\"https:\/\/www.newscientist.com\/article\/mg23531374-400-first-proof-that-facebook-dark-ads-could-swing-an-election\/\" target=\"_blank\" rel=\"noopener\"><em>Dark ads pick you out<\/em><\/a>,&#8221; Timothy Revell, <em><strong>NewScientist<\/strong><\/em> (5 August 2017)]<\/p><\/blockquote>\n<p>A practice I find disturbing. We should be given the same political messages in order to have coherent debates about the politics and qualifications of our candidates. And I like the title of the article. Although I also note that <em><strong>NewScientist<\/strong><\/em> uses different titles for the same article in print and digital,which is a faint echo of what I regard as a problem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>psychographic targeting: At the heart of the debate is psychographic targeting \u2013 the\u00a0directing of political campaigns at people via social media\u00a0based on their personality and political interests. It is aided by vast amounts of data filtered by artificial intelligence.\u00a0[&#8220;Dark ads pick you out,&#8221; Timothy Revell, NewScientist (5 August 2017)] A \u2026 <a class=\"continue-reading-link\" href=\"https:\/\/huewhite.com\/umb\/2017\/08\/14\/word-of-the-day-199\/\"> Continue reading <span class=\"meta-nav\">&rarr; <\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10958","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/posts\/10958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/comments?post=10958"}],"version-history":[{"count":3,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/posts\/10958\/revisions"}],"predecessor-version":[{"id":10961,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/posts\/10958\/revisions\/10961"}],"wp:attachment":[{"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/media?parent=10958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/categories?post=10958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/huewhite.com\/umb\/wp-json\/wp\/v2\/tags?post=10958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}